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Otherwise, they get rose-colored glasses about success in the home market and assume it will equate quickly. You discussed anticipating 5070% volumes. I have actually even seen cases where it's simply 2530% at launch.
So you require equity sponsors who think in the vision and the group. Another lesson: you need to open 4 to six stores in a new market within 2 to 3 years. That's pricey, however it creates emergency, builds awareness, and justifies above-store management. Without it, you stay sluggish and unprofitable.
And we were fortunate that Dallasour second marketwas likewise where our team lived. Having the whole group in-market to support shops, hire, and make sure culture was substantial.
People frequently undervalue how vital group is to scaling. Our group took all the things we disliked from past jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here.
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